There has yet to be — and there likely never will be — a Hulk movie produced by Marvel Studios and distributed by Disney, which begs the question of how the MCU Disney+ series She-Hulk: Attorney at Law was able to happen. The complicated film rights surrounding the Hulk franchise have made it hard for the titular character to have a large part in the MCU, yet She-Hulk, another character in the franchise, seems to be getting her own show with little difficulty. It might seem odd, but there is a good explanation for why it’s worked out that way.
She-Hulk: Attorney at Law is set to be the next MCU TV show, and that can be a little surprising, considering the history of the Hulk franchise in the MCU. While he's been in the MCU since Phase 1, the Hulk has had fewer film appearances than the other founding Avengers, and he hasn’t had a solo movie since 2008’s The Incredible Hulk. The Hulk’s treatment in the MCU up until now could easily give the impression that there’s little interest in doing anything with his franchise, which would make it even more surprising that She-Hulk, another Hulk character, is getting her own TV show. There are specific reasons why there haven’t been any new Hulk movies yet She-Hulk: Attorney at Law can happen. While it might seem She-Hulk should have the same restrictions as the Hulk, that’s not entirely true. Because of factors such as the format of She-Hulk: Attorney at Law and the history of the character, a She-Hulk MCU show ends up being easier to make a reality than a Hulk movie, which is still very unlikely to happen anytime soon.The reason why Marvel can’t make a Hulk movie is that they don’t own the rights to do so. While Marvel owns the film rights to the Hulk franchise, the distribution rights are owned by Universal Pictures, so a Hulk movie can only be made if Universal Pictures puts it out. -Screen Rant