The Toronto International Film Festival (TIFF) starts, bringing together big stars, filmmakers, and audiences to celebrate cinema in its 49th year. TIFF Chief Executive Cameron Bailey highlighted the industry's need to adapt as streaming services continue to blur the lines between traditional cinemas and online platforms.
Bailey noted that the rise of streaming during the COVID-19 pandemic has changed how movies are made and viewed. He emphasized that the film industry, including actors and filmmakers, must embrace these changes. "The industry has to adapt," Bailey said, pointing out the growing trend of releasing movies directly on streaming platforms instead of in theaters.
This year's festival will open with the world premiere of “Nutcrackers,” directed by David Gordon Green and starring Ben Stiller. Celebrities like Angelina Jolie, Salma Hayek, Bruce Springsteen, Sydney Sweeney, Selena Gomez, and Robbie Williams are expected on the red carpet.
The 11-day event attracts at least 400,000 visitors annually, making it a significant celebration of cinema in Toronto. Bailey described TIFF as a "big street party" that welcomes the world to Toronto.
The festival is not just a platform for movies but also television series, highlighting the evolving landscape of entertainment. About 100 to 130 films and series are usually available for sale each year, with streaming platforms expected to acquire many of these titles.
TIFF recently received C$23 million from the Canadian government to establish a North American marketplace for buying and selling content, positioning itself alongside major festivals like Cannes and Venice.
This year’s TIFF also marks a new sponsorship era as Rogers takes over after Bell ended its 28-year partnership last year. Despite the changes, TIFF remains a crucial platform for showcasing the best in global cinema.
