Bangladeshi travellers using Saudia Airlines will experience a new identity. Saudi Group formerly known as Saudi Arabian Airlines Holding Corporation, has unveiled its new brand identity as part of a comprehensive transformation strategy which included the rebrand of Saudia – the national flag carrier of Saudi Arabia.
The announcement comes as the Group reaffirms its commitment to driving aviation growth and shaping the future of the Kingdom’s aviation industry, facilitating Bangladeshi travellers in alignment with Vision 2030.
As an aviation conglomerate, Saudia Group represents a dynamic and comprehensive ecosystem within the aviation industry that plays a key role in shaping Saudi Arabia's society and future.
The Group consists of a diverse portfolio, comprising 12 Strategic Business Units (SBUs), which all support the advancement of the aviation sector, not only in the Kingdom but in the MENA region as well.
Saudia Technic, formerly known as Saudia Aerospace Engineering Industries (SAEI), Saudia Academy, formerly known as Prince Sultan Aviation Academy (PSAA), Saudia Real Estate, formerly known as Saudi Airlines Real Estate Development Company (SARED), Saudia Private, formerly known as Saudia Private Aviation (SPA), Saudia Cargo, and Catrion, formerly known as Saudi Airlines Catering (SACC), all
underwent a re-branding transformation in line with Saudia Group’s completely new brand strategy that help Bangladeshi Travelers in many ways.
