On Thursday, RANCON officially unveiled the Proton X90 at Radisson Blu Water Garden Hotel in the presence of Her Excellency, Haznah Md. Hashim, High Commissioner of Malaysia to the
People Republic of Bangladesh, as the guest of honour, along with Dr. Li Chunrong, Chief Executive Officer of PROTON, and Romo Rouf Chowdhury, Group Managing Director, RANCON Holdings Limited.
PROTON was founded on 7 May 1983 to spearhead Malaysia’s economic development and lay the foundations for the local automotive industry.
In 2017, the company entered the next phase of its plan to be a global automotive brand with the signing of a partnership between its two principals, DRB-HICOM and Zhejiang Geely Holding Group.
“PROTON is confident that RANCON Holdings is the perfect partner for us to be successful.
They are already establishing a sales and after sales network and will invest in a manufacturing line to locally assemble Proton vehicles in Bangladesh.
With more offerings coming in the near future, we look forward to being a major player in the country’s automotive market,” said Dr Li Chunrong.
At the event, Romo announced, “RANCON has already invested 100 Million USD in its own state-of-the-art Industrial Park in Bangladesh.
Under the dynamic leadership of our prime minister and her vision supported by automobile manufacturing policy, by the end of 2024 we plan to commence production of Proton vehicles at this facility.”
