Monisha Abraham will replace Shehzad Munim as the Managing Director of BAT Bangladesh, effective from July 01, 2024.
She will be the first female Managing Director to lead BAT Bangladesh in the company’s history of 114 years. Monisha brings with her almost 30 years of experience in marketing and general management roles across multiple sectors, including FMCG and tobacco.
Monisha has played the role of a Non-Executive Director among the BAT Bangladesh Board of Directors since March 2023.
She will be joining BAT Bangladesh from Ceylon Tobacco Company PLC (CTC), part of the BAT Group, where she served as the Managing Director and Chief Executive Officer.
Throughout her career, she has held various pivotal positions in transformation roles across multiple countries in Asia Pacific, Africa, Middle East and Europe.
Monisha completed her MBA in Marketing and Finance from the Birla Institute of Technology, India, and her B.Com. from Jyoti Nivas College, India, before starting work in Abu Dhabi in 1995.
