The board of directors of H & M Hennes & Mauritz AB has today appointed Daniel Ervér, responsible for the brand H&M, as new President and CEO for the H&M group.
He succeeds Helena Helmersson who has decided to step down as CEO and leave the H&M group.
Daniel Ervér, born in 1981, has worked within the H&M group for 18 years in various roles in different parts of the company, most recently as head of H&M, which is the largest brand within the H&M group.
Daniel, who takes over as CEO today, will continue to be operationally responsible for H&M, which means that no successor to Daniel as head of H&M will be appointed.
“I am both honored and very happy for the board’s confidence and motivated and humbled by the task. Together with all committed colleagues, we will continue to create unbeatable value for our customers and profitable growth. Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment,” says Daniel Ervér, CEO of the H&M group.
