Experts at a summit on Saturday highlighted that in a rapidly changing world, brands must go beyond the status quo by pioneering bold ideas and leveraging AI to create personalised experiences.
They said authenticity and purpose-driven marketing are now essential for building trust and lasting consumer relationships.
Bangladesh Brand Forum (BBF) on Saturday hosted the Communication Summit, bringing together leading professionals from the creative communication industry, business leaders and brands to explore the future of creative marketing.
The event, held at Le Méridien Dhaka, was organised in Association with Miniso Bangladesh.
Themed “Disrupting the Norm: The Future of Creative Marketing,” the summit focused on how brands and agencies can leverage innovation to break away from traditional practices and succeed in the rapidly evolving digital landscape alongside topics focused on creative disruption, brand authenticity, AI integration, and personalised marketing strategies.
The summit hosted a Leaders Dialogue, 02 keynote sessions, 04Panel discussions, and 02Insight Sessions.
The summit began with opening remarks from Shariful Islam, Founder and Managing Director, Bangladesh Brand Forum.
In his speech, he emphasised the need for creative innovation, stating, “In a rapidly changing world, brands must go beyond the status quo by pioneering bold ideas and leveraging AI to create personalised experiences. Authenticity and purpose-driven marketing are now essential for building trust and lasting consumer relationships.”
The keynote sessions were conducted by Firrdaus Yusoff, Head of Creative, Forsman & Bodenfors Singapore and Moiz Khan, Creative Director, Edelman.
The leaders Dialogue featured the two legends of Bangladeshi creative communication industry - Geeteara Safiya Choudhury, Founder & Chairman, Adcomm Limited and Muneer Ahmed Khan, Managing Director & Creative Chief, Unitrend Limited. Moderated by Ashraf Bin Taj, General Secretary, Asia Marketing Federation (AMF); Co-Founder & Managing Director, IDC Bangladesh PLC., the session highlighted the pioneering advertising endeavours of Bangladesh and captured the essence of that in today’s advertising.
