Banglalink, a leading digital operator in Bangladesh, has partnered with Infobip, a global cloud communications company.
Under this partnership, Infobip will enhance Banglalink's AdTech portfolio for enterprise customers by providing Rich Communication Services (RCS) capabilities.
RCS is a multimedia messaging service offered by Google and is available across Android devices, allowing enterprises to send rich, interactive, and personalized messages to their customers.
It offers a secure communication channel with carrier-verified initial senders, reducing the likelihood of customers becoming targets of digital fraud. Furthermore, it provides valuable insights into its efficacy in assisting businesses.
Upanga Dutta, Chief Commercial Officer, Banglalink, said, “As a leading digital operator, Banglalink is committed to delivering cutting-edge digital solutions and services to its valued customers. Our AdTech platform offers innovative advertising solutions with advanced targeting across audio, digital, and text channels.”
Mohit Kapoor, Digital Business Director, Banglalink, said, “Banglalink’s AdTech platform offers innovative advertising solutions with advanced targeting across audio, digital, and text channels. By partnering with Infobip, we've integrated RCS into our digital portfolio to further help business entities in terms of better engagement with customers and driving businesses.”
